“Adult fans realize that alcohol is alcohol, and spirits ads have been met with broad public acceptance. The reality is that consumers who drink alcohol are more often choosing to cheer on their favorite team with a cocktail.”Īnd as the success of Cutwater clearly demonstrates, these cocktails are increasingly coming from a can. “The NFL and other major sports leagues recognize that spirits companies are responsible marketers and good business partners,” explains Lisa Hawkins, senior vice president of public affairs for the Distilled Spirits Council of the United States. They currently distribute to 34 states and have experienced double and triple-digit growth since inception. They were so successful that the league quickly extended the policy in perpetuity. We combine our award-winning Cutwater Vodka with house-made lime, cucumber, or grapefruit soda water for a cocktail. In total, Cutwater Spirits has seven premium mixers, 14 canned cocktails and 16 types of spirits encompassing variations of whiskey, vodka, gin and rum. Find quality adult beverage products to add to.
#CUTWATER SPIRITS FREE#
The ads had to include “prominent social responsibility” messaging and couldn’t have a football theme or target underage drinkers. Shop for Cutwater Spirits Gluten Free Vodka Moscow Mule Premixed Canned Cocktail (4 pk / 12 fl oz) at Ralphs. The company, which will continue to be led by Yuseff Cherney, Earl Kight, and other. Vodka, Gin, Rum, Whiskey, Liqueur, mixers, canned cocktails and beyond. Cutwater Spirits is based in San Diego, CA and operates out a 50,000 square foot production facility. That’s when the NFL first said it would accept “hard liquor” spots, for a single season trial. Specialties: At Cutwater we are dauntless spirits. Indeed, it wouldn't have even been allowed prior to 2017. Just a few years back, it would be difficult to imagine a canned cocktail brand having the budget to air ads during television’s most-watched event (a 30-second spot sells for $6.5 million during Super Bowl LVI). Our spot will continue to accelerate awareness as we focus on expanding Cutwater’s footprint across the nation.” “Cutwater Spirits is poised to lead category growth as more consumers discover the convenience of bar-quality canned cocktails. Learn more at or follow on Instagram, Twitter, and Facebook.“The ready-to-drink spirits category has grown nearly triple digits over the past year,” observes Fabricio Zonzini, president of Beyond Beer. To date, Cutwater has earned over 1,500 awards across its portfolio of products and is distributed in 48 states.
In 2017, Cutwater Spirits was established as a separate entity from the brewery and now operates from a 50,000 square foot distillery and production facility, which includes a world-class tasting room and restaurant. It’s not overly sugary and keeps it in line with the smooth-drinkingalbeit more alcoholic Margarita. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). Cutwater uses house-made grapefruit soda in their Paloma, and that makes a difference. Shop for Cutwater Spirits Gluten Free Tequila Lime Margarita Premixed Canned Cocktail (4 pk / 12 fl oz) at Kroger. Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. Cutwater Spirits, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of over 20 canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur.
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